Google Ads vs. SEO: The Ultimate Showdown for Your Marketing Budget
With your online visibility in mind, there are two main ways to advertise your service or product: Google Ads and SEO. Which method is right for your business or service?
1. Google Ads (Paid Search)
- Provides quick results - you can be found instantly online and can quickly get exposure.
- Great for product launches, time-sensitive seasonal campaigns, or when targeted niche audiences require fast signals to keep pursuing them.
- Disadvantage: The costs can add up incredibly fast, and as soon as your spending stops, you will no longer get results.
2. SEO (Organic Search)
- Takes time but will create sustainment over time.
- Best for creating authority and consistent work.
- Disadvantage: you have to be patient and constantly put in work.
3. Which Should You Choose?
- If you need leads in a hurry, do Google Ads.
- If your purpose is set up for long-term, build out your SEO.
- What is the best of both worlds? Combination of both.
