1. Develops Trust and Relationship
Social engagement (likes, comments, shares) shows that your brand is human and approachable to consumers as opposed to just another advertisement.
2. Visibility Gain from Algorithms
On platforms such as Instagram, TikTok, and LinkedIn, engagement will dictate the visibility of your content. The more engagement that content receives, the more visibility that content will have with users of that platform.
3. Drives Conversions
Social media is not just for brand awareness, but it has also a place where consumers collaborate to make purchase decisions through reviews, DM's and interactive content.
4. Create a Community
Brands that respond, engage and listen, are not just branding consumers as a series of one-time purchases but instead create a loyal community of consumers that feel engaged.
Takeaway: In 2025 it's less about how many followers you have and much more about how well you're engaging with that audience.
